Custom Form Fields
Form fields let you collect the information you need from prospects before they book.
Standard Fields
Every event includes three standard fields that can be configured:
Name Field
- Full Name: Single field for complete name
- Split Name: Separate First Name and Last Name fields
- Can be placed in Step 1 or Step 2
Email Field
- Validated email format
- Can be required or optional
- Can be placed in Step 1 or Step 2
Phone Field
- International format support
- Country code selector
- Validation for phone number format
- Can be placed in Step 1 or Step 2
Custom Field Types
Add custom fields to collect specific information:
Text
Single-line text input for short responses.
- Use for: Company name, job title, website URL
Textarea
Multi-line text input for longer responses.
- Use for: "Tell us about your goals", "Describe your current situation"
Email-formatted input with validation.
- Use for: Additional contact emails, referral emails
Phone
Phone-formatted input with country code.
- Use for: Alternative phone numbers, assistant contact
Select (Dropdown)
Single selection from a list of options.
- Use for: "What's your budget?", "How did you hear about us?"
Radio
Radio button group for mutually exclusive choices.
- Use for: Yes/No questions, preference selection
Adding Custom Fields
- Go to your event's Form Fields section
- Click Add Field
- Configure the field:
- Label: The question or field name
- Field Type: Select from the types above
- Placeholder: Hint text shown in the empty field
- Required: Whether the field must be filled out
- Step: Which form step to show the field (1 or 2)
- For Select/Radio fields, add your options
- Click Save
Configuring Options (Select & Radio)
For dropdown and radio fields:
- Click Add Option
- Enter the option text
- Repeat for all options
- Drag to reorder options
- Click the X to remove an option
Example - Budget Dropdown:
- Under $5,000
- $5,000 - $10,000
- $10,000 - $25,000
- $25,000+
Form Steps
The booking form is divided into two steps:
Step 1: Contact Information
- Shown first
- Typically includes: Name, Email, Phone
- When completed, triggers auto-save (creates lead record)
- Calendar preview is disabled until Step 1 is complete
Step 2: Additional Questions
- Shown after Step 1 is complete
- Custom qualification questions
- Fields that inform qualification rules and scoring
Moving Fields Between Steps
- Go to the field configuration
- Change the Step setting to 1 or 2
- Save changes
Best Practice: Keep Step 1 minimal (just contact info) so you capture lead data even if they don't complete the form.
Field Order
Drag and drop fields to reorder them within each step:
- Hover over the field row
- Click and drag the handle icon
- Drop in the new position
- Order is saved automatically
Validation Rules
Required Fields
- Prospects cannot proceed without filling out required fields
- Visual indicator shows required status
Format Validation
- Email: Must be valid email format
- Phone: Must be valid phone number with country code
- Name: If split, both first and last name required; each must be 2+ characters
Displaying Field Labels
Toggle whether field labels are shown above inputs:
- Labels On: Clear indication of what each field is for
- Labels Off: Cleaner look, relies on placeholders
Configure in event settings under Form Style.
Using Field Data
Field responses are available in:
- Lead Records: View all responses in the Leads page
- Qualification Rules: Create rules based on field values
- Lead Scoring: Score leads based on responses
- CRM Sync: Push field data to GoHighLevel
Best Practices
Keep Forms Short
- Only ask for information you'll actually use
- More fields = lower completion rates
- Start with 3-5 fields maximum
Use Clear Labels
- Be specific: "Company Annual Revenue" not just "Revenue"
- Use questions when appropriate: "What's your biggest challenge?"
Strategic Field Placement
- Contact info in Step 1 (captures partial leads)
- Qualification questions in Step 2
Dropdown vs. Radio
- Use Dropdown for 4+ options
- Use Radio for 2-3 options (more visible)
Related Guides
- Qualification Rules - Disqualify based on field responses
- Lead Grading - Score leads based on field responses